The Hindi film industry, based in Mumbai (formerly Bombay), is the largest branch of Indian cinema. Hindi film Industry is often called 'Bollywood' (a melding of Hollywood and Bombay). The word "Bollywood" is sometimes applied to Indian cinema as a whole, especially outside South Asia and the South Asian diaspora, but this usage is incorrect. Bollywood has been recently greatly criticized for what critics see as a violation of Indian cultural values and its discussion of controversial topics. It is considered the most liberal out of the Indian language film industries.
Regional movies are distinctively different from Bollywood (Hindi) movies, as the stories and themes of these movies portray the culture of the region from which they originate, while most Bollywood movies nowadays are greatly influenced by Western culture.Although Bollywood does not distribute a lot of films, it can be considered to be largest in terms of viewers. It is believed that 95% of the Indian population watches Bollywood. It also has international recognition, especially in Western countries such as the UK, USA and Australia where there is a large South Asian community. Despite having the widest coverage, Bollywood movies fail to impress South Indians especially in Tamil Nadu & Kerala because of anti-Hindi feelings and hence it is not preferred in South India.
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