Monday, October 29, 2007

Indian Cinema




The Indian film industry is the largest in the world in terms of the number of films produced annually (877 feature films and 1177 short films were released in the year 2003 alone). In contrast, 473 films were produced in the US in 2003. Movie tickets in India are among the cheapest in the world. India accounts for 73% of movie admissions in the Asia-Pacific region, and earnings are currently estimated at US$2.9 billion. The vast cinema-going Indian public mainly supports the industry. The Central Board of Film Certification of India cites on its website that every three months an audience as large as India's billion-strong population visits cinema halls. Indian films are popular in various parts of the world, especially in countries with significant Indian communities.


The commercial potential of cinema was also tested during the time. F.B. Thanewala's "Grand Kinetoscope Newsreels" is one successful case. J.F. Madan was another highly successful film producer, who released hit films like Satyavadi Raja Harishchandra and Bilwamangal; also, he launched Madan Theatres Limited, which became India's largest film production-distribution-exhibition company and the biggest importer of American films after World War I. His films were marked by a high degree of technical sophistication, facilitated by his employment of experienced foreign directors like Eugenio De Liguoro and Camille Legrand. This expertise was complemented by grand sets and popular mythological storylines, which ensured good returns.


Cinema houses were set up in major Indian cities in this period, like one in Madras (in 1900 by Major Warrick), the Novelty Cinema in Bombay (where newsreels from the Boer Wars were shown) and the Elphinstone Picture Palace in Calcutta (set up by J.F. Madan in 1907). Apart from these, a number of film shows were arranged in tents; examples are: shows arranged by two Italians, Colorello and Cornaglia, in tents at the Azad Maidan Bombay, J.F. Madan's tent cinema at the Calcutta Maidan. Another popular mode of broadcasting films was the touring cinema. In 1904, Manek Sethna started the Touring Cinema Co. in Bombay and a year later, Swamikannu Vincent, a draughtsman for the railways set up a touring cinema going around small towns and villages in the South of India. Pathe, the famous film production company set up an Indian Office in 1907.

The first feature film made in India was a narrative named Pundalik, by N.G. Chitre and R.G. Torney. The first full-length Indian feature film was Raja Harishchandra (3700 feet as compared to 1500 for Pundalik), made in 1913 and released commercially in May that year, by Dadasaheb Phalke. Phalke had attended a screening of The Life of Christ at P.B. Mehta's American-Indian Cinema and was inspired to make films himself. He was convinced of the possibility of establishing an indigenous film industry by focussing on Indian themes. In this regard, he said Like the life of Christ, we shall make pictures on Rama and Krishna. The film was about an honest king who for the sake of his principles sacrifices his kingdom and family before the gods, who are impressed with his honesty and restore him to his former glory. The film was a success, and Phalke went on to make more mythological films till the advent of talkies, and commercialization of Indian films lessened his popularity.
In 1916, Universal Pictures set up Hollywood's first Indian agency (see Hollywood meets India, below). The first South Indian feature was Rangaswamy Nataraja Mudaliar's Keechaka Vadham, released in 1918. The following year, he made the film Draupadi Vastrapaharanam, featuring Anglo-Indian actress Marian Hill who played the role of Draupadi.


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